PPC Strategy Blog

Actionable, data-backed insights on scaling Google Ads, fixing tracking attribution, and maximizing lead generation returns.

Lead Gen
By Fahim • July 1, 2026 • 6 min read

How to Reduce Google Ads Cost Per Lead by 35% without Dropping Budgets

Discover how optimizing match types, writing negative query rules, and refining landing page speed indexes can drop CPL rates rapidly without sacrificing volume.

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E-Commerce
By Fahim • June 24, 2026 • 8 min read

Performance Max vs. Search: How to Structure and Segment in 2026

Smart campaigns are effective, but black-box structures can burn cash. Learn when to use traditional search campaigns and how to segment PMax asset feeds.

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Tracking & GA4
By Fahim • June 15, 2026 • 10 min read

The Google Tag Manager Pixel Audit: Fixing Broken E-Commerce Attributions

Bypass ad block extensions and iOS privacy frameworks (ITP). Build a reliable server-side GTM cloud proxy container to match 100% of e-commerce sales.

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